Zaid Fazlani represents the second generation of leadership at Afnan Perfumes, bringing a modern, execution-driven approach to a brand built on craftsmanship. With a background in marketing and brand strategy, Zaid played a pivotal role in shaping how Afnan connects with today’s global consumer.

Recognizing early shifts in consumer behavior, he led the brand’s expansion
into e-commerce and digital marketplaces, strengthening Afnan’s presence across direct-to-consumer platforms and global online channels. His responsibilities later expanded into supply chain management, purchasing, and strategic planning, enabling him to align creative ambition with operational discipline.

As CEO, Zaid leads the organization with a strong focus on team building, scalable growth, and execution excellence. He works closely with cross-functional teams to ensure that marketing, product development, operations, and distribution move together with clarity and purpose.

His leadership philosophy centers on building long-term brand equity — balancing innovation with structure, and growth with sustainability — as Afnan Perfumes continues to expand its global footprint.